WordPress Care Plan Pricing
What a WordPress care plan actually costs
Most plans run $50 to $500 a month — and almost all of them bill hosting separately, so the number on the page is never the number on your card.
TopSyde
$89 /month per site
Hosting included. Updates, security, backups, speed work, premium plugin licenses, and a senior developer included. No setup fee, no contract, free migration.
Tiered volume discounts from 11 sites
Paying yearly? 10% off: $80.10/month per site, billed once a year
What the market charges
Typical published ranges across agencies and maintenance services. Read them as the shape of the market, not a quote.
| Tier | Typical price / mo | What it covers | Hosting included? |
|---|---|---|---|
| Basic / “essentials” | $50 – $100 | Plugin updates, a weekly backup, an uptime ping. Usually automated, rarely checked by a person. | Billed separately |
| Standard | $100 – $250 | Updates plus security scanning, monthly reporting, and a small allowance of support time. | Billed separately |
| Premium / agency retainer | $250 – $500+ | Everything above plus content edits, speed work, and priority support hours. | Billed separately |
| TopSyde | $89 flat | Everything in the premium column, plus hosting, plugin licenses, and a senior developer who answers you directly. | Included |
Care plan vs hosting
The part that surprises people
A care plan and hosting are two different products, and most businesses are quietly paying for both. Then premium plugin licenses on a third bill, with an SEO plugin, a caching plugin and a cookie-banner subscription on top. Then a freelancer, by the hour, whenever something actually breaks.
Nobody sits down and decides to spend that way. It accumulates. One of our clients, a small law firm, added it up and found they were at about $310 a month across four line items — cheap hosting, $470 a year in plugin licenses, and a freelancer who took two to four days to reply.
They now pay $89. Same site, one bill, and a developer who answers in under two hours.
The usual way
- Hosting bill
- Care plan bill
- Premium plugin licenses
- Freelancer, hourly, when it breaks
With TopSyde
- One bill: $89/mo per site, or 10% less paid yearly
- Licenses covered by our pool
- Eight tools built in (the plugins they replace: $745+/yr at list)
- Fixes included, not invoiced
- Cancel any time, keep your backups
What you get for $89 a month
Updates that undo themselves
WordPress core, plugins, and themes, backed up before each update and health-checked after it. If a page breaks, the update rolls back on its own and a developer is told. Major versions wait for a developer's approval.
Security and malware scanning
TopSyde Sentinel scans every site daily over SSH, verifies WordPress core against official checksums, and hunts backdoors, hidden admin users, and SEO spam. Two-factor login for the WordPress dashboard, a cookie consent banner for your public pages and spam protection for your forms are three of the eight built-in tools, each one switch per site, with no setup fee. Included on every plan — never a paid tier.
Daily backups you can actually restore
Daily incremental backups with 30-day retention, plus a restore that we run for you. Backups nobody has ever tested are not backups.
Speed work, hand-tuned
Caching, image delivery, and plugin-bloat reduction done by a developer — then kept tight by Auto Speed and Auto SEO, weekly AI passes that fix what Lighthouse flags and fill missing meta, reversibly, and a weekly database cleanup that removes only what WordPress would, after a backup. Our case studies land in the 90s on PageSpeed and stay there.
A senior developer, not a ticket queue
You email a person who knows your site, and an hour of their time a month is included for fixes and changes. Site down? Answered within 15 minutes, 24/7. Everything else: under two hours during business hours.
Premium plugin licenses
Covered by our license pool instead of your credit card: Elementor Pro, Gravity Forms, ACF Pro and more, worth $1,000+ a year at retail.
Built in, not bolted on
Eight tools built in. The plugins can go.
SEO, speed, two-factor login, cookie consent, form protection, broken-link fixes, database cleanup and AI edits come with every plan, each one switch per site, set up and looked after by us. At list price, the paid plans of the plugins they replace run $745+ a year per site, and $5,700+ across ten client sites with each vendor's multi-site pricing.
Auto SEO
Titles, descriptions, alt text and schema fixed weekly.
Instead of Yoast, Rank Math
How it worksAuto Speed
Images and loading tuned weekly, verified.
Instead of WP Rocket, NitroPack
How it worksTwo-factor login
Everyone who edits signs in with a code.
Instead of Wordfence, WP 2FA
How it worksCookie consent
Banner, Consent Mode v2, receipts and a privacy policy.
Instead of CookieYes, Complianz
How it worksForm protection
Spam held for review; forms watched for failures.
Instead of Akismet, Antispam Bee
How it worksBroken links & 404s
404s logged, links scanned, one-click redirects.
Instead of Redirection, Broken Link Checker
How it worksDatabase cleanup
Clears the clutter WordPress leaves behind, weekly. Backed up first.
Instead of WP-Optimize
How it worksAI edits
Text, image and link swaps from a chat. 10 a month.
Instead of waiting on a developer for small edits
How it works
How we got $745+
| Yoast SEO Premiumfor Auto SEO | $118.80 |
|---|---|
| WP Rocketfor Auto Speed · $299.95 for up to 50 sites | $59.95 |
| Wordfence Premiumfor Two-factor login · volume discounts from 2 licences | $149.00 |
| CookieYes Profor Cookie consent · per domain; the plan with region targeting, like ours | $250.00 |
| Akismet Profor Form protection · $9.95/month billed yearly; Business covers unlimited sites at $49.95/month | $119.40 |
| WP-Optimize Premiumfor Database cleanup · up to 2 sites | $49.00 |
| Redirection, Broken Link Checkerfor Broken links & 404s · free | $0 |
| Total | $746.15 |
AI edits replaces no plugin: it covers the small edits you'd otherwise wait on a developer for. Free versions of several of these exist; the figure is what their paid plans cost, not a promised saving.
Two more that can go. No switch, always on.
Instead of Wordfence
Sentinel AI security
Scans every site daily from outside, so a hacked site can't switch it off, and removes what it finds.
How it worksInstead of WP Mail SMTP
TopSyde Mail
Form email sent through our own mail service, set up for you, so enquiries reach the inbox instead of spam. No mail password sits in the site.
Every TopSyde plan
$1,800+
a year included
in developer time and premium plugins
More included. One flat price.
Your hosting, care plan, paid plugins and developer hours become one $89 plan, and the work gets done for you every week instead of left to a plugin.
Everything in one plan
$89/mo
Google Cloud hosting
With a global CDN and free SSL
Auto Speed, every week
Measured before and after, undone if anything slows
Auto SEO, every week
Titles, descriptions, alt text and structured data
Daily malware scans
Removal included, never billed as an extra
$1,000+ a year of premium plugins
Elementor Pro, Gravity Forms, ACF Pro and more
A senior developer
1 hour a month per site for light content edits and fixes
Per site, month-to-month. Free migration and a 30-day free trial.
Care plan
questions.
Most WordPress care plans run between $50 and $500 per month depending on how much human attention is included — and nearly all of them bill hosting separately, so the real monthly figure is higher than the sticker. TopSyde is a flat $89 per month per site with hosting included, with tiered volume discounts from 11 sites.
No, and that is the most common source of surprise on a bill. Hosting is the server your site runs on. A care plan is the human work of keeping the site updated, secure, fast, and backed up. Most businesses end up paying for both separately, plus plugin licenses, plus a freelancer for anything that breaks. TopSyde is deliberately one line item that covers all of it.
At minimum: core, plugin, and theme updates, backups, uptime monitoring, and security scanning. Better plans add automatic rollback when an update breaks something, performance work, staging environments, premium plugin licenses, and direct access to a developer. TopSyde includes all of those, plus hosting and weekly auto SEO & speed tuning, on every plan.
Auto-updates are not maintenance. They apply a change and hope, which is how a plugin conflict takes down a checkout page at 2 a.m. What matters is whether someone tests the update first, watches the site afterward, and fixes it when it breaks. Ask any host whether a person reviews the update and who you contact when it goes wrong.
WooCommerce stores are usually quoted higher than brochure sites — commonly $150 to $500 a month — because checkout, payment gateways, and extensions all need testing before an update ships. TopSyde charges the same flat $89 per month per site for WooCommerce. Store updates get the same backup, health check and automatic rollback as every other site, and major versions wait for a developer. No store upcharge.
No setup fee, no contract, and migration is free. Monthly plans start with a 30-day free trial. Yearly plans are 10% off and carry a 30-day money-back guarantee. Registered nonprofits get 10% off monthly (the two don't combine). If you leave, your site and its backups go with you.
A site that is fully down is answered within 15 minutes, 24/7, and worked until it is back. Everything else gets a first response in under two hours during business hours (Monday–Friday, 9–5 Mountain Time). Automated monitoring, alerting, and recovery run around the clock on every site.
Get Started
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One website or a whole portfolio — tell us what you need help with. We'll recommend the right next step and reply within 24 hours.