performance-optimization

5 articles

Side by side comparison of AVIF and WebP versions of a WordPress product photo with file sizes labeled

speed-optimization·wordpress-performance

AVIF vs WebP for WordPress Product and Hero Images

AVIF vs WebP for WordPress images: browser support, file size on real product and hero photos, encode time, and how to serve both without breaking Safari.

Marcus Webb·September 19, 2026·13 min read

Browser network panel showing third-party tracking scripts loading on a WordPress page

speed-optimization·wordpress-performance

What Microsoft Clarity Costs a WordPress Page

Does Microsoft Clarity slow down your website? Real numbers on what Clarity, GTM and chat widgets add to load time, and how to test the before and after.

Marcus Webb·September 18, 2026·12 min read

Split diagram showing an Astro storefront frontend connected to a WooCommerce GraphQL backend with maintenance cost markers

woocommerce·wordpress-performance

Headless WooCommerce with Astro Is a Staffing Decision

Headless WooCommerce with Astro looks fast on paper. The ongoing maintenance costs $800-$2,500 a month: GraphQL drift, plugin breakage, deploy overhead.

Marcus Webb·August 30, 2026·12 min read

wordpress-database·performance-optimization

WordPress Database Optimization: Fix Slow Queries and Reduce Bloat

A technical guide to WordPress database optimization: post revisions, transients, orphaned metadata, autoloaded options, indexes, and Redis object caching.

Marcus Webb·April 12, 2026·14 min read

wordpress-cdn·performance-optimization

WordPress CDN Setup Guide: Faster Load Times in 30 Minutes

A complete guide to setting up a CDN for WordPress: Cloudflare, Bunny, KeyCDN, and CloudFront, with DNS steps, SSL, cache rules, and benchmarks.

Marcus Webb·April 10, 2026·15 min read