12 articles
Transactional vs marketing email for ecommerce: why order confirmations and campaigns need separate subdomains, senders, and SPF, DKIM and DMARC records.
Elena Marchetti··12 min read
Stores close real revenue over WhatsApp, DM and phone. How to log those orders in WooCommerce, attribute them to the session that started them, and fix ROAS.
Elena Marchetti··12 min read
How to spot AI shopping agents, scalpers and coupon bots in your WooCommerce logs, what to allow or block, and how to protect stock and discount codes.
Elena Marchetti··12 min read
Live carrier rates from your own DHL or UPS account are simple until one product ships in four cartons. Box packing logic, plugin limits, and custom code costs.
Elena Marchetti··13 min read
Does Microsoft Clarity slow down your website? Real numbers on what Clarity, GTM and chat widgets add to load time, and how to test the before and after.
Marcus Webb··12 min read
A plain guide to WooCommerce categories vs tags: what each one is for, how deep to nest subcategories, and what messy product taxonomy costs in traffic and sales.
Elena Marchetti··13 min read
Compare WooCommerce product feed plugin options for Google Shopping and Meta on setup burden, plugin sprawl, and what feed cron jobs cost your server.
Elena Marchetti··13 min read
A good WooCommerce TTFB is under 400ms, 200ms on cached pages. What your numbers mean for revenue, and why caching plugins can't fix checkout.
Marcus Webb··13 min read
A look at whether blogging drives WooCommerce sales: compounding SEO returns, which post types convert, and how to measure blog revenue in 2026.
Elena Marchetti··13 min read
WooCommerce abandoned cart recovery strategies that beat exit-intent popups: SMS timing, retargeting, push notifications, and fixing the checkout speed causing abandonment.
Elena Marchetti··13 min read
Every second of page load time costs you 7% in conversions. Learn how WordPress speed optimization can increase revenue by up to 25% with real case studies.
Elena Marchetti··10 min read
Compare Gravity Forms, WPForms, and Fluent Forms for performance, spam protection, GDPR compliance, and conversion optimization in 2026.
Elena Marchetti··15 min read